Although many consumers are turning their backs on it, bottled water is still one of the most popular drinks in the world. Ryan Emmons discovered the beverage industry was highly underserved when it came to healthy and socially conscious bottled water. He came up with a sustainable product comprised of numerous health benefits and eco-conscious packaging. Specialty Food has it that Waiakea water is also committed to changing lives in the community.
The CEO of Waiakea Hawaiian Volcanic Water refers to the bottled water industry as an “old boy’ club.” According to Emmons, most of the beverage entrepreneurs are 50 years and above.
Due to the competitive nature of the industry, young entrepreneurs join forces to gain competitive advantage. Emmons co-founded his firm in 2012 when he was only 22. Five years down the line, Waiakea water has grown by 4000 percent. Learn more about more Waiakea Water: http://www.ebeverageservice.com/waiakea-hawaiian-volcanic-water-500-ml-12-ct/
Key drivers of Waiakea’s growth
In the last three years, Waiakea has been experiencing an annual expansion rate of 170 percent. Additionally, the firm went from selling 2,304 cases to over 122,400 cases annually.
The steady growth came due to the expansion of the local distribution network and the presence of national-scale players such as Whole Foods. Today, Waiakea has a net worth of $10 million.
Apart from encouraging people to drink clean and healthy water, Waiakea is an active participant in community initiatives. Through its partnership with Pump Aid, the company donates 650 liters of healthy water for every liter sold. It has dedicated a third of earnings it receives from selling bottled volcanic water to finance charitable initiatives.
The founder of Waiakea, Ryan Emmons, enjoyed taking his family to Hawaii during summers and winters. He noted that the water he had been taking during his vacation was somewhat special.
Therefore, he decided to create his bottled volcanic water back in 2012. Waiakea water has an incredible PH and mineral composition – it consists of electrolytes like magnesium, potassium, silica, and sodium.
Waiakea is one of the leading volcanic bottled water due to its amazing natural taste, rich mineral content, and ability to maintain environmental sustainability.
Waiakea water derives its smooth and incredible taste due to the entirely natural volcanic filtration. The company respects the environment and runs all its activities under the philosophy of environmentalism, conservation, and social consciousness.
The firm has earned the designation of Carbon-Neutral Water Brand due to its efforts of combating deforestation. According to Organic Authority, Waiakea water is the leading distributor of carbon-certified water.
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