What makes the “Queen of Unicorns” stand out the crowd? The answer to this question is quite simple, her willingness to think BIG. Without this ambition, her dreams may have faltered by the wayside.
After moving to New York from Russia, Doe Deere dreamed of becoming a musician. This dream gave her an appreciation for those who attended events and an insight into marketing. However, this was not all she gained from this dream. Deere met her husband during her time as a musician and through this they learned the skill of collaboration: making them a great team.
So, how did she become a well-known business women. When she was 13, Doe Deere ran a small business selling temporary tattoos to her classmates. She marketed these novelties by wearing them herself, showing that it was okay to put them on your skin. This was her first look into the business world.
She is a motivation to young women seeking to make their dreams a reality. So, what advice would she give to these women? She would tell them to follow their heart and a that every person has something that’s unique to them. Doe Deere would tell them that in order to reach their full potential, they need to tune into who they are, so that they’ll be their best self.
Doe Deere motivates others with her willingness to stand out from crowd and go against the rules of society. She does this by showing others through her eccentric style that it’s okay to be different.
Her quirky style lead to the development of LimeCrime cosmetics in 2008. When she looked at cosmetics companies, the only looks available were natural looks. Not wanting to be confined to nude lipsticks and eye shadows, she decided to create a brand that would introduce bright, bold colors.
In 2009, the Unicorn line launched, making LimeCrime the first cosmetics company to launch these radical lip colors. However, her cosmetics company didn’t stop there, shortly after the launch of the Unicorns collection, the Velvetines line emerged.
So, what makes this company unique? Well, this company encourages women to experiment with color and decide for themselves what makes them beautiful. They encourage the freedom to stand out in the crowd without fear of being judged.
With her passion for makeup and passion for rainbows, Doe Deere has opened the world up to a new look at beauty. She uses her own truth to create colors and cosmetics that make it possible for women around the world, to be their own beautiful.