Many companies come from small and discreet origins and take a long time to build up a significant following. Not true for the Evolution of Smooth, https://evolutionofsmooth.ca/, commonly known as EOS, who quickly established themselves as a major player in the lip balm industry.
EOS created an empire in the lip balm industry quickly with the help of competitors who weren’t keeping pace with the current market trends. These trends were everywhere. Customers were constantly looking for products that were safer to use on their bodies and were not derived from synthetic ingredients. The major players in the lip balm industry such as Pfizer’s Chapstick and Blistex were made from petroleum jelly and were by-products of the process of oil refinement. Customers were seeking out more natural ingredients and EOS was happy to oblige.
EOS lip balm selected high quality and all-natural ingredients that were selected for the long term protection that they provide to your lips. Examples of oils that give this long-term protection include coconut oil, jojoba oil, and shea butter, in an all-natural way that customers were increasingly looking for in their lip balms.
These all-natural ingredients led to more expensive products for EOS to produce, but they were able to pass on these costs to their customers as they were considered to be a unique and premium product. Besides, at the cost of $3 (http://www.ebay.com/bhp/eos-lip-balm) or so per container, premium lip balm was a product offering that many customers were willing to splurge on.
EOS leverage their superior products with an vast distribution network built quickly through relationships with Walgreens, Well, Target, and Walmart, all of which quickly fell for their unique applicator orbs and signed on with the brand. This relationship paid off and EOS was able to grow into a large and successful player in the lip balm industry.
For more information, visit the EOS Facebook page.