Fabletics Redefining the Activewear Fashion Market

Technology is changing the business landscape today and one business venture that seems to be reaping the benefits is Fabletics. However, the women activewear fashion brand is not doing things the old traditional way. Despite their use of technology, Fabletics seems to be using a totally different strategy to attain their huge profit numbers in such a short span of time. The question therefore that calls for an answer is how has Kate Hudson been able to do it all, more so, through a reputable ecommerce site like Amazon? Simple reversing the showroom technique.

 

Ideally, since time immemorial, price and quality has been the determining factor when it comes to doing trade. These two combination has been able to give popular brands a competitive edge in the market when it comes to the sale of their products. Times have changed and the two factors no longer hold water, instead customer satisfaction, brand recognition and last-mile services have determining how a product performs in the market. Through this observation Fabletics has been able to realign its strategies and goals to serve better its clients. Among the three things the popular active brand has been able to do include.

 

Promote “Reverse Showrooming”

 

Ideally, the traditional concept in showroom shopping is characterized by individuals walking into a storeroom, comparing the prices of commodities and then walking out without making a purchase. The exact scenario is true for online purchases. Thanks to the subscription service by Fabletics, the brand is seeking to minimize on the number of passive shoppers. As a result of this, at least majority of the shoppers entering the stores are already clients thus promoting the revenues margin.

 

Information plays an important role in the retail success

 

Information is power. No brand understand this better than Fabletics, however, it does not just stop at that. Most of Fabletics success is attributable to their use of the information gathered from their different sources and importantly online. This among other things helps them store their stores with the right type of products that appeal to their customers.

 

Fabletics focuses its growth on people, accessibility and culture

 

Fabletics is a brand that appreciates competition. Therefore, it has its products tailored on the needs of its clients, market access and culture. This it has been able to achieve by driving customer education, pricing their products accordingly and taking in product recommendation from its clients.

 

About Kate Hudson

 

Kate Hudson is the co-founder of Fabletics, an athleisure brand. The popular brand was founded in 2013 and within a span of three years has been able to achieve a lot compared to most popular brand. Kate attributes most of this success to the mission and affordability of the brand. Fabletics brands since its inception has been committed to ensuring that all women regardless of their age, ability or size get access to products that make the feel and look good doing their exercises.


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