Roberto Santiago is one of the successful entrepreneurs located in Brazil. He was born in Joao Pessoa in 1958. He later joined a school where he became an X-Marist college graduate. Later, Santiago enrolled for a Business Administration course in the University of Jaoa Pessoa where he graduated. He is currently the owner of one of the biggest malls in Brazil which is named Roberto Santiago Manaira situated in Joao Pessoa.
Development of the project
In 1987, Santiago purchased a land in which the mall is situated. He also spent his monetary funds and time to make sure that it was good for the project. In a span of two years, some modification was done on the land to ensure that it was to hold a building in 1989. In that same year, the mall was built and launched where it began its functionality. There are many activities that happen inside there which include gaming place, an education institution, a gym, and cinema and food court.
Activities in the mall
The mall is large and spacious to hold some of the entertainment activities. The Domus room is located at the top of the building which has a capacity of 10,000 standing while 4000 people seated. It is therefore used for music performances, graduation services, marriages, and exhibits. In 2009, the hall was officially opened and providing a good income to Roberto Santiago.
Effects of the mall on economy
In 2013, Santiago developed another mall by the name Madeira. The two have actively been contributing to the growth of Joao Pessoa. This mall has also led to the creation of jobs and improved infrastructure in that town. Santiago has provided economic solutions to the government by ensuring it provides funds by paying tax and improvement of the market of the locally produced products. Roberto Santiago Manaira Shopping is one of the largest in Brazil which indicates the good work of only one person.Many organizations have also relocated to the area around Joao Pessoa since there is a good market for their wears brought about by the shopping mall. This mall does not have the challenge of competition since it uses different marketing strategies compared to the others.
Roberto Santiago being an artist, scriptwriter and a Spanish movie director, studied sound and image in Complutense together with literary development at School of letters of Madrid. He has been an editor for advertising in Madrid agencies and taken part in publishing some novels. Roberto has also had the task of writing and directing films, global co-production funded by UNICEF and the independent horror comedy. His novel collections of intrigue and soccer/ has turned out an editorial spectacle where children literature is widely sold in Spain in the past years.