In a world full of look-alikes, it is a refreshing change of pace to be introduced to a person like Doe Deere. She first gained recognition as a YouTube star and now runs a successful line of cosmetics. Her entire professional life seems to revolve around inspiring her fans to be themselves. With Doe Deere and Lime Crime Cosmetics, the world can be changed for the better.
In a recent article from PR Newswire, Lime Crime’s rise of popularity is revealed to be a result of Deere’s large influence in social media. With now over two million followers on Instagram, this cosmetics company owes much of its success to the strong online presence in which it was founded. Getting in on the ground floor of the e-commerce revolution, Lime Crime has always been internet based. What separates them from many other makeup businesses is their ability to show customers exactly what they are getting when they look at a product. Now, with the help of their Instagram followers, there are millions of pictures that show how Lime Crime products look on real people in everyday life. It is a much better way to show the real color of a lipstick as opposed to the posed and touched up photographs that other companies use. People will always come back for more when they find something they like.
Doe Deere established Lime Crime Cosmetics in 2009. She has been using her company to give her fans new and exciting products that they can use to be themselves. Deere herself finds great pride in her own self expression and wants her followers to feel that same level of satisfaction. It can be used to show someone’s bright an bubbly personality, or that someone else is having a bad week. Deere works hard every day to make sure her fans have everything they need to show who they really are.
Makeup has many practical uses. What makes Lime Crime special is the way they use their cosmetics for other reasons. With the help of their fans on social media, this company does not seem to be slowing down anytime soon.