Since Ryan Emmons launched his unique bottled water brand in 2012, the company has grown an astonishing 5,000 percent. Almost 2,000 stores across the United States currently sell Waiakea Hawaiian Volcanic Water and sales are through the roof. The company is even building a new manufacturing facility in Hawaii in order to keep up with the ever-increasing demand.
It may be surprising to many that a bottled water product is capable of creating such a buzz. However, this isn’t your average bottled water. Emmons has managed to manufacture a product that is impressively sustainable and ethical and boasts a uniquely high nutritional content.
According to Crunchabse, when Emmons visited the Waiakea Spring in Hawaii a few years back while on vacation with his family, he noticed that this water was highly unique for a number of reasons. First, the water undergoes a natural filtration system as it flows along porous volcanic rock. As it travels down to the spring, it picks up high levels of silica, an ingredient shown to dramatically improve health and aid in the prevention of dementia. This filtration system also gives the water a unique pH level that makes it highly alkaline.
The most intriguing thing that Emmons discovered, however, is that this water is completely sustainable. As the region experiences heavy rain throughout the year, new water continuously flows into the spring.
Emmons decided to bottle the water and revolutionize the concept of bottled water altogether. While recent studies have shown the negative impact that bottled water has on the environment, Waiakea Water uses a manufacturing process that is completely carbon neutral. The materials from which the bottles are made are fully recyclable and environmentally-friendly.
The brand also has a unique ethical edge as well. Forbes reported that Emmons has teamed up with Pump Aid to donate 650 liters of clean water to underprivileged African communities for every liter of Waiakea Water sold.
Currently, the company is worth over $10 million and continues to see enormous growth annually. Emmons suspects that the company’s success is the result of shifting attitudes when it comes to the products that we consume. As we grow more aware of the ethical and environmental impacts of our choices, a bottled water brand that has taken so many steps to give back to the world is changing the way that we look at bottled beverage products forever.
Learn more about Waiakea water: http://www.charmcitybeverage.com/water/waiakea-hawaiian-volcanic-water