In 2008, Desiree Perez was part of the Roc Nation’s team that spearheaded a $150 million deal between Rock Nation and Live Nation; the deal is on the verge of expiring. Credible sources indicate that Live Nation is willing to renew the deal but with a renegotiation. Live Nation is inclined to continue its touring deal with Roc Nation, but it is shying away from recorded music deal; perhaps the touring deal is more lucrative.Recently, Jay z—the founder of Roc Nation—was pictured with Desiree Perez, the Chief Operating Officer of Roc Nation. The two are said to have met with Sir Lucian Grainge, the chairman, and CEO of Universal Music Group.
The meeting which took place at Grainge’s offices located in Santa Monica, California, is thought to have been about Universal Music Group buying a stake in Roc Nation. However, reliable sources indicate that the meeting’s agenda was far from the imminent expiration of Live Nation’s deal with Roc Nation.Presently, Universal Music Group has a distribution deal with Live Nation. The deal is considered a small percentage of Roc Nation’s business. If Universal Music Group buys a bigger stake at Roc Nation, it will benefit from Roc Nation’s artists including Rihanna, Meek Mill, Fat Joe, and Shakira.
Also, Jay-Z would have more funds to develop new talents and promote his music streaming service, Tidal, which is under an immense competition from Apple Music and Spotify services. Desiree popularly known as Dez has been part of Roc Nation for over nine years. She has been on the forefront advancing the entertainment company’s agenda. Many of Roc Nation’s achievements can partly be credited to Dez. Some artists such as Rihanna have benefitted from Dez’s business acumen. For example, Rihanna’s Anti World Tour got $25 million from Samsung courtesy of Dez’s lobbying for the funds.