If you want the definition of poetic justice in the form of success- think of Whitney Wolfe, founder and CEO of Bumble, a woman’s empowerment app. She was also a keynote speaker at the Forbes #30Under#30Summit further proving this is a woman to watch out for. At a time where dating apps are the most popular apps around, Whitney Wolfe decided to be the unique knife to slice at the completion. Given the trajectory of her career path it is little wonder that the app has now reached 34 million registered users and amassed an impressive $100 million in revenue since its 2014 launch.
Connect with Whitney Wolfe by visiting her linkedin account.
Whitney Wolfe had her “humble” beginnings as cofounder and vice president of marketing at Tinder. However after the 2014 public drama involving ex boss/boyfriend calling her degrading names and slurs and subsequently enduring insults from those on social media, she finally took the time for herself by going to Texas to plan her next business moves and where she subsequently met her husband.
Wolfe reportedly says, “She is just too busy to harbor resentment towards anything and anyone.” Proving that what Beyonce said is true:”The best revenge is “your paper”
This is not to say that Whitney Wolfe’s path to centimillionaire was seamless and smooth sailing. The 28-year-old start-up business woman had to think about who her core audience should be: Women. Next, she received an email from Andrey Andreev, born in Moscow, who’d founded Badoo, an online dating network with registered users in 190 countries. With his initial investment of $10 million and lending his experise to her, Wolfe has now packaged a goldmine.
According to Forbes.com, The Bumble app woks by having two members of opposite sex swipe right for a match and the woman then delivers a message to her suitor first- so she makes the first move before a date.
So, how does Bumble empower women?
By giving them options, freedom of choice, and by restricting foolishness to allow for pure romance to take place.